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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
How the content of fitness influencers affects college students and their relationship to body image
 Machová, Eliška ; Ortová, Nina (advisor) ; Švelch, Jaroslav (referee)
The bachelor thesis deals with the complex issue of body image in the context of the fitness phenomenon. The author's research examines the influence of popular fitness influencers on the social network Instagram on university students in the context of their perception of their own body image and that of their peers. The theoretical part deals with Instagram and its specifics, the issue of body image in various contexts and does not neglect the phenomenon of fitness and its promotion by a selected group of influencers. The empirical part of the work is carried out through qualitative research using the focus group method. The research focuses primarily on the assumed correlation between the consumption of content by selected creators and the perceived importance of physical appearance or self-worth, as well as motivation for a healthy lifestyle and sport. In this thesis, the author seeks to determine how students may be influenced by content created by fitness influencers on social media, and to assess whether the interviewees believe that this type of content creation has positive or negative consequences for themselves and other young people. The aim is not to achieve clear-cut results, but rather to map the prevailing views and different mindsets in the sphere of fitness influencers' impact on...
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The Male Body and its Image (In the Context of historical changes in ideals, stereotypes and advertising exploitation)
 Rozumová, Natálie ; Hájek, Václav (advisor) ; Svoboda, Aleš (referee)
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